Incredible Feet — A Partnership Between Spectrum Science and Converse

Project Background:
The Incredible Feet program was designed as a PR initiative between Spectrum Science and Converse. During this program Spectrum employees will receive a shoe box containing the photo of a sick child in need, a pair of custom converse sneakers designed by the child, and a pedometer. Employees are encouraged to lace up their sneakers, strap on their pedometer and take walk in someone else’s shoes. All steps are tracked through a corresponding app and used in a give back program for Spectrum and Converse to match a dollar donation for each step accumulated.  

My Role:
Concept direction, creative direction, illustration, and campaign materials.