Tryngolza SHTG Launch and Creative Campaign Development
My Role:
As the creative lead for Tryngolza HCP, I was in charge of ensuring the successful Launch of the SHTG indication of the brand. I oversaw the creative direction, brand strategy, photoshoot, and visual identity for all assets, tactics, and campaign materials.
Campaign Development & Creative Direction
Bringing the Campaign to Life
Once the campaign hero images were developed, matching visual identity assets were created. This included patient portraits, iconography, and data visualization. These assets were then pulled through into multiple tactics to create a recognizable and cohesive campaign.
