TurningPoint Therapeutics Unbranded Campaign for ROS1+ Lung Cancer

Project Background:
This campaign, titled Metamorphos1+s, was created to bring awareness to a new drug that will transform the treatment of patients living with ROS1+ lung cancer. The lung shaped wings were inspired by the Blue Morpho and Monarch butterflies, for their metamorphosis in nature to their adaptive capabilities for survival.

My Role:
Concept direction, creative direction, and campaign materials.

Concept and Creative Direction

The main concept was designed to be airy, uplifting, and positive. The motion was created to mimic breathing lungs, from inhale to exhale.

Macro Details

Close up stills and videos were created for the use across all brand assets.

Campaign Videos

From Concept Through Creation