U-Cubes
Project Background:
U-Cubes is a children's cube shaped gummy vitamin from Solgar Vitamin and Herb that needed a new look that could appeal to all audiences and stand out in a crowded market.
My Role:
As the creative lead for this project, I created the illustrations, branding, packaging, and layouts of all U-Cubes assets, tactics, and materials.
Concept and Creative Direction
The visual branding and illustration was designed to be playful enough to appeal to children and teens but styled in a way that also appeals to the adult buying the vitamins for their child. Three characters were developed shaped to resemble the vitamin gummy. Each character was drawn to have a unique look, color, and feature which makes them likable for all audiences.
Packaging Design
Once the main illustration was developed it was placed into a matching label design and a bottle shape was chosen
From Sketch to Completion
Step by step progress from the initial sketch to the final illustration.
